Why Your Business Should Take Advantage of Social Media Marketing in 2023
Introduction According to Sprout Social , 3.96 billion people used social media on all platforms as of January 2022. The typical person switches between seven social networks each month. Adults now use social media for 95 minutes daily on average across all platforms, which is more than ever before. The most recent social media figures from Statista indicate that there will be 4.59 billion social media users globally in 2022, and this number will only increase over the following few years. Currently, that is equivalent to around 57.5% of the world's population (Source: Oberlo ). The fact that mobile and internet options for users are always improving and making it easier to access social media from anywhere is one of the factors contributing to the rising usage of social media. Users may now more easily visit their favourite websites when they are on the go, thanks to the fact that most social media networks are either available as mobile apps or have been optimised for mobile brow...